Patrick M. Fay
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BOSTON'S "CELEBRATE  WITH  BOSTON!" BRANDING CAMPAIGN

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This 6 millionth Boston Button promotion was one of the most successful in Boston’s history.  The direct response participation promotion consisted of two promotional groups:  Lab Professionals and Eye Care Practitioners in the US & Canada.  

The Lab Professionals group received a total of four pieces consisting of a splash piece and three follow-ups.  

Each mail piece was packaged with a free gift and a chance to win a one-year lease on one of three Volks Wagon New Beetles.


The 6 millionth Boston Button Direct Response Participation Promotion  continued with a focus on eye care practitioners in the US & Canada. Each practitioner received an initial “Celebrate with Boston” brochure and a secondary follow-up mailing.  Each mail piece included a chance to win a Fuji digital camera and a survey for information on usage and sales of Boston products. 

Examples below include: the initial Lab poster mailing, the lab table tent follow-up mailing,  second and third follow-up postcards, and the Canadian practitioner self-mailing brochures.  

CAMPAIGN SAMPLES

Celebrate with Boston! Lab Promotional Splash Poster (1st Mailing) Page 1
Celebrate with Boston! Lab Promotional Splash Poster (1st Mailing) Page 2
Celebrate with Boston! Lab Promotional Splash Poster (1st Mailing) Page 3
Celebrate with Boston! Lab Promotional Table Tent (2nd Mailing)
Celebrate with Boston! Lab Promotional Postcards (3rd and 4th Mailings)
Celebrate with Boston! Practitioner Brochures (USA, English Canadian, and French Canadian Versions)
PATRICK M. FAY
BRANDING. ADVERTISING. PUBLIC AFFAIRS.
Greenville, North Carolina | Contact me
  • HOME
  • PHOTOGRAPHY
    • GRADUATION
    • REAL ESTATE
    • WEDDINGS
  • BRANDING ADVERTISING PR
    • CAPABILITIES
    • EXPERIENCE
    • PORTFOLIO
  • CONTACT