The TruForm Optics Branding Campaign effectively reinvented the corporation’s brand and created top-of-mind awareness in the market.
This was accomplished through the strategic use of sales support materials, referral programs, direct response mailings, trade show promotions and public relations communications.
TruForm Optics experienced a 20% sales increase (despite an economic recession) as a result of the campaign.
Examples below include: the redesigned corporate identity, print advertising, collateral materials, referral program mailer, product fitting guides, trade show exhibit, and stationary.
Trade Show Exhibit Display Video Loop