Patrick M. Fay
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TRUFORM OPTICS BRANDING CAMPAIGN

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The TruForm Optics Branding Campaign effectively reinvented the corporation’s brand and created top-of-mind awareness in the market.  

This was accomplished through the strategic use of sales support materials, referral programs, direct response mailings, trade show promotions and public relations communications. 
 TruForm Optics experienced a 20% sales increase (despite an economic recession) as a result of the campaign.

Examples below include: the redesigned corporate identity, print advertising, collateral materials, referral program mailer, product fitting guides, trade show exhibit, and stationary.

CAMPAIGN SAMPLES

TruForm Optics Rebranding (New Logo)
TruForm Optics TruFormance Guarantee Branding (New Logo)
TruForm Optics Print Trade Advertisement
TruForm Optics Branding Brochure
Truform Optics Product Sell Sheets
TruForm Optics "TruGrowth" Referral Rewards Program Mailer
TruForm Optics Product Fitting Guides (Preprinted shell with MS Word Template docs for desktop printing)
TruForm Optics Trade Show Exhibit with Video Loop (rendering)
TruForm Optics Corporate Identity Materials include: 9x12 Envelope, #10 Envelope, Letterhead, and Business Card

CAMPAIGN VIDEO

Trade Show Exhibit Display Video Loop
PATRICK M. FAY
BRANDING. ADVERTISING. PUBLIC AFFAIRS.
Greenville, North Carolina | Contact me
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