TRUFORM OPTICS BRANDING CAMPAIGN |
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The TruForm Optics Branding Campaign effectively reinvented the corporation’s brand and created top-of-mind awareness in the market.
This was accomplished through the strategic use of sales support materials, referral programs, direct response mailings, trade show promotions and public relations communications. |
TruForm Optics experienced a 20% sales increase (despite an economic recession) as a result of the campaign.
Examples below include: the redesigned corporate identity, print advertising, collateral materials, referral program mailer, product fitting guides, trade show exhibit, and stationary. |
CAMPAIGN SAMPLES
CAMPAIGN VIDEO
Trade Show Exhibit Display Video Loop