KNOWLEDGE + CAPABILITIES + EXPERIENCE = SUCCESS!
Campaign Creation and Implementation - Achieve results and manage reputation throughout the campaign lifecycle
Advertising & Public Relations - Strong conceptual, innovative thinking to develop on-brand, on-strategy messages
Concept Execution - Strong writing, artistic abilities and technical skills to execute the creative vision
Personnel Management - Strong leadership and interpersonal skills to promote team synergy
Software Proficiency - The necessary tool set to work effectively and efficiently
- Assess current standing through knowledge gathering, auditing, and analysis
- Develop campaign goals and strategic plan
- Ensure long-term success through ongoing evaluation of campaign outcomes and performance
Advertising & Public Relations - Strong conceptual, innovative thinking to develop on-brand, on-strategy messages
- Develop messaging that engages the audience, meets the strategic objectives, and enhances the overall brand
- Create visually enticing imagery that supports the message
- Investigate, develop, and write press releases and multimedia feature articles for local and national news markets
- Integrate social networking in ways that engage the audience and strengthen reputation
- Build and nurture strong connections with clients, colleagues, media contacts, and other stakeholders
Concept Execution - Strong writing, artistic abilities and technical skills to execute the creative vision
- Project Management: managing multiple projects and priorities to achieve on-time delivery within budget
- Quality Control: attentiveness to detail throughout production to maintain highest quality of service and deliverables
- Writing: new releases, PSAs, campaign slogans and talking points, video and audio scripts, presentation scripts, copy writing for collateral, websites, social media, corporate ID, brand building, technical writing, science writing, corporate writing
- Imagery: digital illustration, photography, image processing, graphic design, and typography
- Print: copy editing, imagery, and pre-press
- Audio & Video Production: scriptwriting, storyboarding, videography, non-linear editing, motion graphic design & animation, audio recording, sound editing & mixing, delivery formatting (tv, radio, flash, streaming, social, and podcasting)
- Interactive & Web Media: planning and development (content/site maps, wireframes, user flows, page schematics, personas, functional specifications, content management integration), web design, DVD, and authoring
Personnel Management - Strong leadership and interpersonal skills to promote team synergy
- Break down complex tasks into components and delegate to appropriate personnel
- Facilitate open communication with each member of the team
- Maximize staff performance through selection, training, mentoring, supervision, and evaluation
Software Proficiency - The necessary tool set to work effectively and efficiently
- Graphic Design, Photography & Illustration: Adobe Indesign, Photoshop, Illustrator, Lightroom and Apple Aperture
- Audio & Video Production: Final Cut Pro 7 & X, Motion, LiveType, DVD Studio Pro, Adobe After Effects, and Premiere
- Online & Social: Adobe Dreamweaver, Flash, Acrobat Pro, WordPress, Hootsuite, Twitter, Facebook, Instagram, Pinterest, Flickr, YouTube, CommonSpot CMS, Ensemble CMS, and Google Analytics
- Business: Microsoft Word, Excel, PowerPoint, Access, Outlook, Publisher, Apple Pages, Keynote, Numbers, Google Docs, Blackboard, Scholar, SharePoint, Ellucian Recruiter, and Qualtrics