Patrick M. Fay
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BRAND EXPERIENCE

Accelerate Virginia
AMF Bakery Systems
Ann’s Accounting
Antique Cabins and Barns
Bausch & Lomb
Boston
CB Fleet
CGIT at Virginia Tech
Dr. Dan EFT
eCorridors   
EarthCare Corporation 
East Carolina University
Eastside Baptist Church
Essilor
First National Bank
Fleet Laboratories
Framatome Technologies
Going Plaid Music
Grace Baptist Church, Madison Hts
Grace Baptist Church, Belgium
The Greenbrier Clinic
Greenbrier County CVB
Greenbrier Technology Services
Homestead Preserve
ITT Corporation
Keystone Learning
KogerAir
Macedonian Missionary Service
MEB Routeen
Mountain Resort Realty 
Mountaincraft CribBed
Noble-Met, Ltd.
North American Mission Board
Phrosty Joes
Presidio Studios
PsychConsult MD
Renick Millworks
Route 60 Autowash
Southern Baptist Conservatives of Virginia
Specialty Blades Inc.
TAG Signature
The Light Radio
The Speidell Group
The Tabernacle Church of Danville
Timothy International
Total Integrity Contracting
True Love Waits
TruForm
UNC Chapel Hill
Virginia Minutemen Society
Virginia Tech
Virginia Tech GIS
Virginia Water Resources Research Center
Walnut Springs
West Virginia State Fair
West Virginia School of Osteopathic Medicine
White Sulphur Rifles
WhiteFields
WVYourWay

CAREER EXPERIENCE

Marketing and Communications Manager,  East Carolina University, Greenville, NC, June 2011 – Present
  • Responsible for the creation, management, and implementation of the undergraduate admissions marketing plan which includes all online communication, social media, mass email, bulk mail, video production, event promotion and recruitment material
  • Collaboration with university administration, academic departments, admissions office personnel, and the University Communications, Public Affairs & Marketing department contributed towards record-breaking enrollment and improved academic profiles for the 2013, 2014 and 2015 freshman classes.
  • Managed and mentored student employees and interns within the communications team

Communications Manager, Virginia Tech, Blacksburg, VA, October 2008 – May 2011
  • Managed communications for Virginia Tech GIS, the Virginia Water Resources Research Center, and nine other related brands 
  • Developed and implemented each unit’s comprehensive communications plan, including news writing, marketing programs, information campaigns, event promotions, web communications, social media, podcasts, and promotional videos
  • Directed and evaluated work of students, interns and employees on various communication projects 
  • Created the first of its kind, award winning Accelerate Virginia marketing campaign to achieve grass roots participation in an economic development project; the campaign attracted the attention of the White House administration and received the 2011 Governor's Technology Award in the Innovative Use of Technology in Economic Development category

Art Director, Presidio Studios Advertising Agency, Lewisburg, WV, May 2006 – October 2008
  • Guided creative development of all projects – from the conceptual stage through execution and delivery
  • Scheduled workflow and supervised daily operations of the agency
  • Collaborated with clients and internal team members to ensure customer satisfaction through all aspects of research, planning, logistics and execution

Assistant Director of Academic Advising, Distance Learning, Liberty University, Lynchburg, VA, March 2002 – May 2006
  • Managed 36 professional academic advisors, servicing over 11,000 students in 18 undergraduate and graduate degree programs
  • Hired candidates for advising positions, designed and conducted training and mentoring programs, assessed staff performance, and awarded promotions and raises 
  • Spearheaded electronic Customer Relationship Management program, including development of degree planning and tracking tools
  • Earned three promotions in less than three years; named Distance Learning Program Employee of the Month, January 2004

Creative Designer, The Speidell Group, Lynchburg, VA, September 1999 - February 2002
  • Conducted brand assessments and market research for clients, including a leading nuclear energy provider
  • Created, designed, and produced corporate branding & identity material for several Fortune 500 companies 
  • Developed and produced promotional contests and programs for national brands
  • Designed and illustrated exploratory packaging designs for a leading pharmaceutical firm 
  • Awarded Silver Addy for Interactive Media: EarthCare Corp. Website, 2001 Western Virginia Addy Awards

Freelance Creative & Photography, Greenville, NC, 1993 - June 2011
  • Designed and produced advertising materials for local companies and nonprofit organizations
  • Provided professional photography & videography, specializing in portraiture, special events & weddings, including DVD production



Education

Master of Business Administration 
Liberty University, Lynchburg, Virginia 
September 2005  

Bachelor of Science in Communications  
Liberty University, Lynchburg, Virginia
September 1999 
PATRICK M. FAY
BRANDING. ADVERTISING. PUBLIC AFFAIRS.
Greenville, North Carolina | Contact me
  • HOME
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