BRAND EXPERIENCE
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Accelerate Virginia
AMF Bakery Systems Ann’s Accounting Antique Cabins and Barns Bausch & Lomb Boston CB Fleet CGIT at Virginia Tech Dr. Dan EFT eCorridors EarthCare Corporation East Carolina University Eastside Baptist Church Essilor First National Bank Fleet Laboratories Framatome Technologies Going Plaid Music Grace Baptist Church, Madison Hts Grace Baptist Church, Belgium |
The Greenbrier Clinic
Greenbrier County CVB Greenbrier Technology Services Homestead Preserve ITT Corporation Keystone Learning KogerAir Macedonian Missionary Service MEB Routeen Mountain Resort Realty Mountaincraft CribBed Noble-Met, Ltd. North American Mission Board Phrosty Joes Presidio Studios PsychConsult MD Renick Millworks Route 60 Autowash Southern Baptist Conservatives of Virginia Specialty Blades Inc. |
TAG Signature
The Light Radio The Speidell Group The Tabernacle Church of Danville Timothy International Total Integrity Contracting True Love Waits TruForm UNC Chapel Hill Virginia Minutemen Society Virginia Tech Virginia Tech GIS Virginia Water Resources Research Center Walnut Springs West Virginia State Fair West Virginia School of Osteopathic Medicine White Sulphur Rifles WhiteFields WVYourWay |
CAREER EXPERIENCE
Marketing and Communications Manager, East Carolina University, Greenville, NC, June 2011 – Present
Art Director, Presidio Studios Advertising Agency, Lewisburg, WV, May 2006 – October 2008
Assistant Director of Academic Advising, Distance Learning, Liberty University, Lynchburg, VA, March 2002 – May 2006
Creative Designer, The Speidell Group, Lynchburg, VA, September 1999 - February 2002
Freelance Creative & Photography, Greenville, NC, 1993 - June 2011
- Responsible for the creation, management, and implementation of the undergraduate admissions marketing plan which includes all online communication, social media, mass email, bulk mail, video production, event promotion and recruitment material
- Collaboration with university administration, academic departments, admissions office personnel, and the University Communications, Public Affairs & Marketing department contributed towards record-breaking enrollment and improved academic profiles for the 2013, 2014 and 2015 freshman classes.
- Managed and mentored student employees and interns within the communications team
- Managed communications for Virginia Tech GIS, the Virginia Water Resources Research Center, and nine other related brands
- Developed and implemented each unit’s comprehensive communications plan, including news writing, marketing programs, information campaigns, event promotions, web communications, social media, podcasts, and promotional videos
- Directed and evaluated work of students, interns and employees on various communication projects
- Created the first of its kind, award winning Accelerate Virginia marketing campaign to achieve grass roots participation in an economic development project; the campaign attracted the attention of the White House administration and received the 2011 Governor's Technology Award in the Innovative Use of Technology in Economic Development category
Art Director, Presidio Studios Advertising Agency, Lewisburg, WV, May 2006 – October 2008
- Guided creative development of all projects – from the conceptual stage through execution and delivery
- Scheduled workflow and supervised daily operations of the agency
- Collaborated with clients and internal team members to ensure customer satisfaction through all aspects of research, planning, logistics and execution
Assistant Director of Academic Advising, Distance Learning, Liberty University, Lynchburg, VA, March 2002 – May 2006
- Managed 36 professional academic advisors, servicing over 11,000 students in 18 undergraduate and graduate degree programs
- Hired candidates for advising positions, designed and conducted training and mentoring programs, assessed staff performance, and awarded promotions and raises
- Spearheaded electronic Customer Relationship Management program, including development of degree planning and tracking tools
- Earned three promotions in less than three years; named Distance Learning Program Employee of the Month, January 2004
Creative Designer, The Speidell Group, Lynchburg, VA, September 1999 - February 2002
- Conducted brand assessments and market research for clients, including a leading nuclear energy provider
- Created, designed, and produced corporate branding & identity material for several Fortune 500 companies
- Developed and produced promotional contests and programs for national brands
- Designed and illustrated exploratory packaging designs for a leading pharmaceutical firm
- Awarded Silver Addy for Interactive Media: EarthCare Corp. Website, 2001 Western Virginia Addy Awards
Freelance Creative & Photography, Greenville, NC, 1993 - June 2011
- Designed and produced advertising materials for local companies and nonprofit organizations
- Provided professional photography & videography, specializing in portraiture, special events & weddings, including DVD production
Education
Master of Business Administration
Liberty University, Lynchburg, Virginia
September 2005
Liberty University, Lynchburg, Virginia
September 2005
Bachelor of Science in Communications
Liberty University, Lynchburg, Virginia
September 1999
Liberty University, Lynchburg, Virginia
September 1999